Augustin Vazquez-Levi, with NVI Solutions, explains how tracking the sentiment of comments left on social media platforms can help marketers determine how viral their submissions can be. Bottom line, it’s better that a small proportion of comments read that they wouldn’t mind putting out cigarettes in your eyes, than having no comments @ all. So is bad publicity better than no publicity? Augustin finds that small amounts of bad comments can have more webmasters point links to your submissions than having no comments.
View more exclusive interviews from SMX East 2009.
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Interesting information…