Neal Rodriguez is Managing Director of Shovecom, a full-service New York Interactive Agency. I am currently taking clients that want to learn or want to have me and my organization modify their sites and marketing tactics to be found more prominently on the search engines, like Google and Bing. I am also holding training programs and working on behalf of clients who want to learn how to use social media networks, like Facebook, Twitter, Wikipedia, and YouTube to attract more brand advocates, prospects, and customers. We are also modifying landing pages to increase the proportion of people that execute the action for which it was developed. We work to position your landing pages’ elements to increase conversions in the form of lead generation or sales.
From a strategical and tactical role, me and my team modify your website and execute marketing tactics that will increase the chance of your site being found on the front page or closer to the front page on Google and other major search engines. We will also redesign your website’s landing pages to increase conversions. We will also augment your digital assets such as Facebook business pages, Twitter profiles, and Wikipedia pages to better attract the users of such platforms to your organization website.
From a trainer’s role, I will teach you or your in-house brand ambassador how to use major social news and other social media platforms where your target market congregates online. I will also teach you or your team how to your modify your website development and marketing efforts to be more prominently found on the search engines. For instance, if you need to find out why your website doesn’t appear as prominently as you’d like on Google, I will instruct your team on what issues need to be corrected, such as broken links, and sites to which you should not point hyperlinks. Further, if you need help in building your community on sites like Facebook or Twitter and your website through email subscriptions and RSS subscribers, I will give your brand ambassador a step-by-step plan on how to organically grow an account to attract thousands of subscribers. Further, I can identify digital networks where you could start to grow your target community on your blog or other digital asset. Identifying where your target community congregates can include putting you in touch with webmasters to request guest posts to partner with influential bloggers in your niche; or performing outreach to webmasters who will most likely be interested in linking to your content.
I also provide training on setting up your self-hosted blog, as on WordPress, Typepad, or any other CMS platform, and increasing its visibility on the search engines and social media platforms.
Who this training and consultation program is not for:
- People who wish to manipulate or spam the system – a search engine or social platform. Training and consultation programs strictly adhere to best practices, which do not violate the digital networks terms of service.
- People who do not want to authentically connect with their target community. Communication with your target community is paramount in having them come back to your sites and developing your relationship from friend to brand ambassador, who could feature you on their digital assets – social profiles, blogs, sites, etc. – or developing that relationship from friend to customer.
- People who do not believe that their organization consists of the most qualified people to engage with their target communities online. Your in-house ambassador has the ability to know more about your organization than any consultant or marketer. Such knowledge will be required to help people with whom you engage on digital networks as efficiently and expeditiously.
Search engine and social media playbooks, to which your teams can refer for continued guidance, can also be produced. Training is based on the tactics I have employed to drive millions of pageviews and make revenue for sites such as some of my clients:
Neal recently coordinated the technical and marketing strategy for a historic chat between the United States First Lady Michelle Obama and U.S. Latina mothers. Neal programmed and designed key landing pages, banners, and other media communicating calls-to-action to growing the email subscriber base on a leading online publication for Latina mothers where the chat was to streamed, Mamiverse. Neal also engineered the logistics of the filming, video streaming, and archiving of this chat on UStream and YouTube. In addition, Neal engineered the marketing outreach campaign for the U.S. First Lady’s talk securing media placements on prominent media outlets like NBC, Forbes, TheHill, and Politico.
Neal is an online marketer and web developer with a 10-year track record helping companies find their Clients and brand ambassadors on the social networks, targeted online magazines, and the search engines. Neal has helped companies save millions by programming their websites on efficient and more user-friendly content management systems, like WordPress, Reddot, Drupal, and countless others. He has worked with Donald Trump helping register over 11,000 attendees to his Think Big Expo. Neal also helped Mr. Trump and partnering luxury brands and sports marketing organizations raise over $200,000 in charity marketing the launch of the Manhattan Golf Classic – the First Professional Amateur Golf Classic in Manhattan history; Tom Watson, Natalie Gulbis and other professional athletes and celebrities were in attendance. Neal has coordinated and executed internet marketing strategy for the Nielsen company, Billboard magazine, Adweek magazine, The Hollywood Reporter, AOL, the U.S. Department of Defense, and countless other enterprise class organizations. Formulating and executing one of his most notable campaigns, he drove over 9 million video views and impressions to an Adweek micro-website featuring Super Bowl commercials dating back 20 years in less than two weeks. He has managed search engine pay-per-click campaigns with $60,000 budgets to generate over $300,000 in revenue. He has optimized $250,000 Facebook Advertising campaigns to increase conversions by 20%.
Neal has been quoted by PBS, and The City University of New York, and he writes for the Huffington Post and Forbes. You could get a better feel for what it’s like working with Neal by reading his testimonials:
Feel free to reach out, so we could discuss how working with me can make a contribution towards your bottom line.